Agencies That Build

The Road To Model Messaging - Michael Coogan - Agencies That Build #007

November 17, 2020

Michael Coogan is the President and Managing Partner of MC2 Design Group Inc., a strategic and digital marketing agency, working as integrated partners with our clients to plan, execute, and achieve business goals. They are committed to producing the best partnership-based results for their clientele.



  • We spend so much time mindlessly taking in content. Why not take that time and put it towards something meaningful to you. “If we spend 15 minutes a day reading on a topic that we want to get better on and take a few notes, then that knowledge compounds over time.” ~Michael Coogan
  • It is easy to build a list of things you need to do for your business, but focusing on what to say is where things start to move forward. Uniting messaging across departments is key to building value for the customers.
  • Unite your team under the same philosophies. This will give them a basis of how their language and messaging with clients should be. 
  • Outsourced partners are great for specializing projects, especially when there are spikes in business. This builds your network while not having to sacrifice the quality of your product.
  • Build a framework that you can teach your team in order to build a StoryBrand. Clients look for companies that will guide them through the process.
  • Career advice from Michael Coogan, life is fair because it is unfair to everybody. However, we have the opportunity to choose how we react to things and our attitude.




Busted Myths:

  • You don’t need to have a higher education to be a successful entrepreneur. You don’t need to have letters behind your name to prove that you are smart. Simply be continuously learning, reading and being creative.


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