Marketing for the Modern World: Strategies with Evan O'Brien

In this episode, we're joined by Evan O'Brien, founder of Slake Marketing. With over a decade of experience helping startups and small businesses, Evan shares his digital marketing and business development expertise. He discusses creating authentic brand connections, breaking through stagnation, and aligning marketing efforts with business goals. Get ready for valuable insights on standing out in today’s competitive market.

Discussion Points:

~ Can you debunk a common myth and set the record straight for us? 1:21
~ What framework or methodology do you use to assess whether your message is being effectively conveyed and heard across different platforms? 4:17
~ Are you seeing a shift across the board in how quickly messaging and creative content are tested compared to traditional methods? 13:10
~ What inspired you to start your agency, and what was your thought process behind it? 23:53
~ How do you determine if someone is the right person to work with? 35:10
~ What currently keeps you up at night? 42:09

Show notes: 

~ The clearer we can communicate, the more effectively we can serve our clients and help them achieve their vision.
~ Every creative journey shapes us; moving from media to web development wasn’t just a career change but an evolution of my approach to problem-solving.
~ Creating a tool like a drag-and-drop web editor was about democratizing technology—making it accessible to everyone, regardless of their coding skills.
~ Being a Chief Creative Officer wasn’t just about directing creativity; it was about cultivating a culture where every voice matters.
~ You can’t pour from an empty cup; prioritizing your well-being isn’t just good for you, it’s essential for your work and your team.
~ Not every client is the right fit, and that’s okay. It’s about finding partnerships that inspire growth on both sides.
~ A client’s willingness to accept feedback reflects their commitment to growth—collaboration only works when both parties are invested.

Myth-busted - More marketing channels equal better results.

Links:
LinkedIn: www.linkedin.com/in/evanobrien/
Company’s Website: slakemarketing.com

Show Credits -
Host - Varun Bihani & Drew Mabry
Produced by Juhie Bhardwaj
Edited by Harish Khatarkar