Agencies That Build

Finding Insights amid Information Overload - Ross Patrick - Agencies That Build #025

August 23, 2021

Ross Patrick is the Creative Director and Founder of XtraBold Agency. XtraBold is a digital marketing and strategy agency that helps brands create exceptional customer experiences, from branding and packaging to digital moments that connect with people on an emotional level.


  • Cultural references and knowledge are probably more important than book smarts to do the right thing for the client.
  • To make things work, you just have to be willing to trust and to take the failure which is a part of the process.
  • You need to be willing to be flexible and change, do your jobs differently, trust your instincts, your experience, and your willingness to take chances. And maybe fail a little bit, that's what's gonna get you through this.
  • Make sure you're clear, and that the team is transparent; transparent about who, what, where, when, and how.



Busted Myths:

  • You have to be an expert to do things that you want to do.

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