Ross Patrick is the Creative Director and Founder of XtraBold Agency. XtraBold is a digital marketing and strategy agency that helps brands create exceptional customer experiences, from branding and packaging to digital moments that connect with people on an emotional level.

Takeaways

• Cultural references and knowledge are probably more important than book smarts to do the right thing for the client.
• To make things work, you just have to be willing to trust and to take the failure which is a part of the process.
• You need to be willing to be flexible and change, do your jobs differently, trust your instincts, your experience, and your willingness to take chances. And maybe fail a little bit, that's what's gonna get you through this.
• Make sure you're clear, and that the team is transparent; transparent about who, what, where, when, and how.

Links:

• LinkedIn - https://www.linkedin.com/in/rosspatrick/

• Company website - https://xtrabold.agency/
• Ross’s twitter - https://twitter.com/brandman3000

 

Busted Myths:

• You have to be an expert to do things that you want to do.